Sponsored by Kraus-Anderson Companies
Participation in the MNCREW Book Club is an exclusive opportunity for MNCREW members.
Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? Join us to discuss!
In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change.
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